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Message: If the target is 12 to 19 year old cars, does that make good business sense?

Changed By: mikefocke, '01S Sanford, NC
Change Date: November 25, 2017 03:56PM

TIf the target is 12 to 19 year old cars cars, does that make good business sense?
You have developed and productized several products for each of 3 variations. Maybe a dozen in all.

The audience for such products is dwindling as more cars are taken off the road by accidents or fall into the hand of people who won't spend serious money maintaining them.
Those who love their cars may have already replaced or decided not to.

You have infrastructure costs (buildings, personnel, equipment, etc) that must be covered.

You have trained a bunch of people who can do the job of simple clutch and bearing replacement more local to the customer. You have wholesalers to deal with local small lot purchasers. The products for the old cars are still selling. But not in the same volume I'd wager. So on to the next thing.

You make the decisions on what you want to work on or sell directly based on your view of the possible markets going forward.

Develop products for and build expertise in engines/cars whose buyers are in the economic strata where they might be repairing or improving their cars, not worrying about cars that can be had for peanuts and are liable to be ill maintained and so worn that you are better off not being directly involved with them. Seems sensible to me.

Last week I had a local businessman with 12 locations tell me he elected to sell out his family run auto repair/tire business 6 months ago based on his view of where the auto repair business would be in 5 to 10 years.

Original Message

Author: mikefocke, '01S Sanford, NC
Date: November 25, 2017 03:53PM

The target is 12 to 19 year old cars does that make good business sense?
You have developed and productized several products for each of 3 variations. Maybe a dozen in all.

The audience for such products is dwindling as more cars are taken off the road by accidents or fall into the hand of people who won't spend serious money maintaining them.

You have infrastructure costs (buildings, personnel, equipment, etc) that must be covered.

You have trained a bunch of people who can do the job of simple clutch and bearing replacement more local to the customer. You have wholesalers to deal with local small lot purchasers. The products for the old cars are still selling. But not in the same volume I'd wager. So on to the next thing.

You make the decisions on what you want to work on or sell directly based on your view of the possible markets going forward.

Develop products for and build expertise in engines/cars whose buyers are in the economic strata where they might be repairing or improving their cars, not worrying about cars that can be had for peanuts and are liable to be ill maintained and so worn that you are better off not being directly involved with them. Seems sensible to me.

Last week I had a local businessman with 12 locations tell me he elected to sell out his family run auto repair/tire business 6 months ago based on his view of where the auto repair business would be in 5 to 10 years.