Changed By: Laz Change Date: August 26, 2013 12:03PM Porsche could've found that extra internal lighting, like leather, is perceived as "luxury."
Their marketing research might've found that a customer willing to go with either would spring for the other, even with leather being a much bigger expense. And profit for Porsche.
Original Message
Author: Laz Date: August 26, 2013 12:03PM Porsche could've found that extra internal lighting, like leather, is perceived as "luxury."
Their marketing research might've found that a customer willing to go with either would spring for the other, even with leather being a much bigger expense.