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Message: Porsche could've found that extra internal lighting, like leather, is perceived as "luxury."

Changed By: Laz
Change Date: August 26, 2013 12:03PM

Porsche could've found that extra internal lighting, like leather, is perceived as "luxury."
Their marketing research might've found that a customer willing to go with either would spring for the other, even with leather being a much bigger expense. And profit for Porsche.

Original Message

Author: Laz
Date: August 26, 2013 12:03PM

Porsche could've found that extra internal lighting, like leather, is perceived as "luxury."
Their marketing research might've found that a customer willing to go with either would spring for the other, even with leather being a much bigger expense.