[on.wsj.com]

Available in N spec, right?



"Cool Prius!"



               -Nobody

...not quite! That N would stand for 'No way, on a Porsche.'

"A mile of highway will take you one mile. A mile of runway will take you anywhere."

Sounds more like a headline in The Onion. Who would want to trust their safety and lives and that of their family on DieHard tires? Or, sponsor a race: The DieHard 400 at Michigan.

Quote
db997S
Sounds more like a headline in The Onion. Who would want to trust their safety and lives and that of their family on DieHard tires? Or, sponsor a race: The DieHard 400 at Michigan.

Agreed, the name seems ill-suited for automotive tire;I guess Sears thinks there is merit in trying to capitalize on a battery introduced 40+ years ago.
Maybe they're trying to market it to the electric car market?

"DieHard" makes sense as a brand name for a battery, not so much for a tire? How about, "FlatHard" or "BaldHard"... never mind.