Some years back, i represented a valet company. They serviced a particular restaurant in a CT gold coast town.
After 10, the Valet would go off duty. He delivered the keys to the Hostess before leaving.
Well about 11:30, a customer who had (allegedly) imbibed too much (much too much) went to the hostess stand, and without permission, took the keys to "her" SUV and proceeded to drive home 20 minutes away.
The customer became frustrated when the garage opener did not work. Only then did she realize that the interior was a different color and that her glasses were not in the console.
Now in a rage, she returned to the restaurant (or tried to). In the process she (allegedly) took out a couple of parked cars and a telephone pole before the oak tree jumped out and put an end to her umm .... progress.
As you might expect, there were several lawsuits. Thankfully, only the drunk was injured and not seriously.
This is a very short version of events. In fact, it was a "Ripley's" story from beginning to end. But that for another time.
So yes, these SUV's all look alike. I expect the issue is more pronounced when severely intoxicated - at least anecdotal evidence suggests that to be the case.